3 Clean Beauty Brands Owned by Women Entrepreneurs

3 Clean Beauty Brands Owned by Women Entrepreneurs

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Nearly $40 billion was invested in companies with at least one female founder, representing 17 percent of invested dollars in the year. That’s why it’s so important to support not only female-run companies but also businesses that champion the rights of women everywhere.

I wanted to leverage my online presence to promote women-led businesses on my blog so I have found for you the clean beauty brands featuring women-owned, women-led small businesses that strive for nontoxic clean beauty and there are more to come.

Rest assured I have personally tested these products on myself and my family and they are “Greenify-Approved”!

I have asked these amazing women entrepreneurs questions about why they started their small beauty business and where they are headed in the next 5 years; their background and stories will inspire you.

safiya green. curl defining milk


Safiya Green

They specialize in making hand-crafted products using pure, natural and organic ingredients. Their high-quality luxury hair and skincare products are clean, non-toxic, vegan, and free of parabens and sulphates. 

They make their products in small batches to ensure the precious antioxidants in the natural oils, butters and extracts are at the height of freshness.

My Review

I had never heard or used a curl defining milk – EVER!

So I thought this would be great for my daughter’s curly, frizzy, tangling hair; and rest assured it was! After her shower and drying her hair a bit, I applied it to her damp her and I saw her beautiful curls come out and it was SO much easier to comb her hair. 

This is the first time that it kept her hair feeling soft and conditioned for several days after washing.

I can also apply this to her dry hair especially on the days that I’m tired to give her a bath or she refuses to wash her hair – YES those days exist for toddlers and tired mommies!

I have found that if I dampen her dry hair a bit and then apply this, I get the best results on shampoo FREE days.

It has also brought back a lot of her curls that I didn’t know existed!

Her Story

Safiya started her small business in 2019, here is her story:

I made a personal decision to put my health first in everything I do. This first began with becoming more conscious about what I eat and what is contained in what I am eating. It is scary when I think back to when I just took what I was told by marketing campaigns as a gospel. As I became more aware of eating clean and making better food choices this naturally evolved into inquiring further into my skincare and hair care products. What I discovered was truly shocking. My skincare and hair care choices were basically putting my health at risk on a daily basis. 

As I tried to make the switch to natural and organic products I realized that there is a lot of misinformation in the general marketplace about what is organic and natural so I found it easier to start making my own skincare and hair care products.That way I knew exactly what I am putting on my hair and skin and more importantly I know it is safe. This desire essentially became my passion. I am passionate about clean products, which are truly organic and actually work. Safiya Green uses the best possible plant based ingredients with the aim of educating people as to why our products are contributing to your overall good health and respecting the environment whilst doing so. 

We have just launched with our first product so we have a lot of growing to do in the next five years. But I do hope that in the next 5 years we are a household brand known for providing great quality luxurious hair care and skincare to the world.

Check out her website: safiyagreen.com

Permeate Body Care, organic body butter, organic skincare


Permeate Body Care

They create quality products made from nature that aids in aromatherapy.

Their goal is to help others through encouraging positive and peaceful emotions through nature’s natural scents, as well as feed the body organic, unrefined products from Mother Earth.

My Review

The lavender body butter has been great for my dry feet. I put it on and cover them with cotton socks and in the morning I wake up with buttery feet!

With only 3 ingredients, unrefined shea butter, unrefined extra virgin olive oil and lavender essential oil, I could have not asked for a better product. I also use it on my daughter as she has small patches of dryness on her arms and legs, especially in the winter. 

There are no preservatives, fragrance, parabens and DMDM Hydantoin – you really want to feed your skin nutrients and not worry about the negative health effects.

Her Story

Here is Dee’s story and her future plans for her company:

I’m a busy mom of 4 kids and I got started on the journey to create a clean beauty brand because I wanted to know exactly what I was putting on me and my family’s skin. I knew that ingredients affected wellness and I wanted to ensure that I was doing my part by being aware and providing my family with safe, healthy ingredients. I started Permeate Body Care to give others that option of choosing a healthier, safer, and natural body care products that will not only be safe for them, but heal them.

In the next 5 years, I see my company with organic , natural, non toxic products for the entire household and body care. As well as owning and operating out of a storefront.

Check out more of her heavenly smelling products: permeatebodycare.com

Use promo code: GREENIFY15 for 15% offThe Y & W Laboratory, natural skincare, The Y & W Laboratory -Y & W laboratory review

The Y & W Laboratory

The Ingredients used are 100% natural and USDA certified organic. All products are free of toxic ingredients, synthetic fragrances, and preservatives. Quality is never compromised in any of their formulations – the products they offer are the exact same ones that they make for themselves and their family!

My Review

  • The Flawless Face Serum – I was really worried it would be too greasy! It actually moisturizes without feeling too oily and a couple of drops are enough for my face. I used it under my makeup and at nights. I’ve had some redness on my cheeks and I have definitely seen some improvement after a few weeks of use. Other moisturizers that I have had in the past have been clogging my pores and felt heavy on my skin and not to mention toxic!
  • The Lip & Body Balm – Not only do I use it for my lips but my daughter who is 2 and half years old carries it around in her pocket and she loves it! Watch my review here on Instagram.

Her Story

A clinical laboratory scientist and mom of 2, this is Yazeth’s story:

Our products were not initially developed with the intention to start a business – they were developed out of necessity. A necessity for a more gentle, natural approach to skin care. After having children, paying more attention to product labels and individual ingredients became a top priority. Not being able to find a product with ingredients that I was 100% comfortable using on children, led to the development of The Y & W Laboratory’s Lip & Body Balm. A non-toxic option that is gentle, safe, and effective.

Since then, our family has completely switched to a natural, organic approach to skin care and it has worked wonders for our sensitive skin. Our product line has expanded a bit too. After receiving wonderful feedback from everyone who tried our products, we decided that it was time to offer them on a wider scale in hopes of helping others make the switch to clean skincare.

We are a small, family owned startup consisting of a husband and wife team with a background in clinical laboratory science and engineering. Additional training was completed in natural skin care, aromatherapy, and herbal studies. Products are handmade in small batches. Our skincare line is non-toxic, made with certified organic ingredients, and free from synthetic fragrance.

Within the next 5 years, I would like for us to expand into local retail shops, boutiques, salons, and spas. My goal for our company is to become a household name and be a go-to brand for clean skincare essentials. Since we are a startup, I know this will take some time, but that is the ultimate goal.

Check out more of their handcrafted products: theyandwlab.com


Mainstream skincare and beauty products are perhaps low in cost but have potentially damaging preservatives, fillers, synthetic dyes and fragrances. 

These dangerous ingredients will often lower the cost of production for big companies at the cost of allowing our bodies to absorb chemicals, known to alter hormones, cause birth defects, and increase the risk of cancer, right into our body’s largest organ, the skin.

That’s not what we call self-care!

My favorite thing about the natural beauty industry is how many of these new and established companies are founded, owned, and operated by women. 

These women live for helping customers and changing lives with the products they test on their own families!

These small businesses are composed of passionate people who put a lot of thought and time into their work, ensuring you get the best quality products.

Small business owners have great passion and conviction for their products, they do however need our support; thank you for supporting small nontoxic-beauty-brand businesses!

As always,

Read product labels,

Know your ingredients,

AND stay safe!


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